Analysis of the environment before starting planning process can be consider as presets of planning first and foremost task of the organization is to analyze internal and external environment to shutout organizations straight weakness opportunist and threats analysis of environment helps to determine objective of the organization strength and weakness are concerned with internal environment whereas opportunities and threats are concerned with external environment of the organization after analysing the environment origination sets the objective of the organization should be specific clear and measurable in terms of numerical and monetary value setting objectives are sets considering opportunities that can be grabbed by the organization and the threats that should be faced by the organization objective provide the guidelines for preparation of strategic and operational plans strength and weakness are also consider while setting the plans .

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